Think clearly.

Incognati is a navigation instrument for ideas. Check out a project and drill down.

Incognati helps you understand how thinking can go wrong—and how to steer back on track. It maps the biases, fallacies, and method mistakes that quietly bend our judgment—at work, online, in relationships, and in the news. It helps you spot the common ways we misread evidence, jump to conclusions, and talk ourselves into decisions that don’t actually match the facts—often without noticing in the moment. The Atlas gives clear definitions, real-world examples, and practical “try this instead” moves you can use right away. You can browse by domain and category when you want a big-picture view, or search when you have a specific situation in mind. Each concept is written to be readable, not academic, without assuming you’re an expert. If you want practice, the quiz turns ideas into pattern-recognition you can build over time. The point isn’t to “win” arguments or diagnose people—it’s to make better calls with the information you really have. Explore a little, and you’ll start recognizing these patterns faster and recovering sooner.